"Give Me 30 Minutes, And I'll Show You How To Increase Your Sales And Profits Without Spending An Extra Dime On Advertising"

Now, You Can Gain Profitable Insight That Converts Leads to Customers.

You are listening to Mark Widawer. To Stop the Audio, click the Pause button.

If you're rapidly running out of money as you buy new ads that send non-buying customers to your website, then you've got a problem that you share with millions of other online business owners.

And the same problem can show up in other ways, too. It may not be that your ads are bad. Maybe it's your sales letter.

It might even be something so basic as the name of the product or the product itself.

And chances are, if your business is struggling then you've got all of these problems.

And that means that in a short amount of time, your credit cards will be maxed out, your website will be as busy as a ghost-town, and you'll pass the time by making forts out of the boxes of inventory in your garage or office.

The Curse Of Knowledge

The shame of it all is that this is all a symptom of the same problem -- not knowing exactly who your customer is.

Look, YOU KNOW what you're selling. YOU KNOW your customers' problems intimately. YOU KNOW how those same problems are easily solved with your product.

YOU KNOW IT ALL!

And that's the problem. Your knowledge is a curse. It's blinding. And it' prevents you from really seeing things from your prospect's point of view.

Here's a bit of what I mean.

Ever driven to a new town without a map? It can be difficult, even if you have directions. As you're driving and looking for "The third right after the oak tree", you keep wondering "Was that an Oak tree or a Cypress? Did they mean the big oak tree or the small one? Did I count the streets right? Am I on the right street?"

That's your customer, navigating his way through the problem he's got towards a hopeful solution.

Now you, on the other hand, have already been through your customer's problems. You've solved that problem with your product or service.

So for you, solving your prospect's problems is like more like your ride home from work or the store. You make that trip with your eyes closed, mind wandering, radio blaring, talking on your cell phone, barely paying attention.

You're cursed to not see every detail.

And that's why your business is suffering.

The Wonderful Thing About Triggers

Noted Sociologist Robert Cialdini wrote all about how people, like lesser animals, have triggers that cause click-whirr automatic responses. But Cialdini knows that the chirping sounds that make a turkey hen either fight or cuddle its enemy only works on a turkey hen.

And what makes your ideal prospect whip out a credit card to buy what you're selling only works on your ideal prospect. If you've got the message wrong, it's more like a click-the-back-button on a browser.

That's why it is so important to truly KNOW your customer.

Listening To Your Prospect Is Not Enough

Most people try to solve this problem by running surveys and "listening to your customer," but that's not enough. Listening to your customer is only half the solution. What you really need to do is think and speak like your prospect .

Once you do that, your prospect will feel understood. Your prospect's click-whirr responses kick in so that he does what he's conditioned to do.

How do most people solve their problems? they whip out a credit card and paying for the problem to go away.

How to X-Ray Your Prospect

To really get deep into the mind of your prospect, you need a Prospect XRay. It's my method of asking pointed questions to understand exactly where someone is coming from, what motivates them, what scares them, what they secretly want, and what they publicly admit to.

Your Diagnosis

What happens with most of the Prospect XRay readers is that they realize that they've totally mis-read their target market.

• They may have totally ignored gender, age, race and other demographic influences that influence what people respond to, and buy.

• They often lump together many small groups of prospects into one group. The problem here is that you want your web copy and your marketing to leap out at your prospect so that they almost yell out "This is for meeeeee!!!!" But if your marketing tries to be everything to everybody, nobody will have that reaction.

• They learn that marketing for convenience -- saying the same thing to everyone -- is a losing proposition. The more laser targeted the marketing, the more influential and lucrative it becomes.

• They realize who is NOT in their target market. That saves them the effort of marketing to the wrong people, and wasting money on advertising to people who will never buy. It's a very liberating (and money-saving) revelation.

Your Prognosis

Chances are, several things will come out of your Prospect XRay.

• Your Adwords Account
  
  First, you'll change all or most of your advertising. Knowing your customer the way you soon will will flood you with new keywords and longer (less expensive) keyphrases that more accurately target your customer.
  
  That means your click-through rate will go up, your cost per click will go down, and you'll be sending more targeted leads to your website.

• Your Domain Name
  
  You don't have to actually change your domain name, but you'll definitely want to test out new ones. A simple forwarding of your website (which your registrar probably offers for free) will get you a brand new market without having to rebuild your site. I'll show you how.

• Your Headlines and Sales Copy
  
  Testing is the key to improving your sales copy, but if you're testing garbage then the test is worthless. Knowing your customer will truly help you understand who your prospect is, and how to turn him or her into a customer, by supplying you with words and phrases that motivate and inspire your prospect.

• Everything Else
  
  There's really no end to how truly knowing your customer can help your business. But if it only helps one of these areas, your sales are sure to go up, and your advertising costs are sure to go down.

Peek Inside Prospect XRay

Moments from now you can learn these secrets about your prospects:

• What Stephen Covey doesn't know that he knows about selling (p. 6)

• The distinct advantage held by those who haven't even designed thier product yet. (p.6)

• The Two elements of "Knowing your Customer" and how you need to nail them both to have the maximum impact on sales. (p. 8)

• Personal Issues that influence sales (p.9)

• David Garfinkel's "Seven Reasons Why People Buy", and how they affect your sales success. (p. 11)

• How to describe your customer -- and create a nearly alive vision of him in your mind -- so you can market to him or her completely. (p.13)

• Why "Listening to Your Customer" is not enough. (p.15)

• The Curse of Knowldge, and how it can block you from making sales. (I'll show you how to break right through this. p. 16)

• The famous "Red Shoes" example that illustrates one of the biggest mistakes advertisers make with Google Adwords. (p. 17)

• What you can learn from military strategy that will help you rocket-propel your sales conversion rate. (p. 19)

• How to leverage your new insight to pick the right domain names, write better headlines, tailor your sales copy, and create bonuses that magnify sales. (p.20)

• Discover the power of surveys -- and how to run them -- to discover things even your prospects don't know about themselves. (p.21)

• The flaw of most surveys, and how to avoid it by asking the right questions in the right way. (p.22)

• The secret to using Adwords as a survey tool. (p. 23)

• What I learned from Dan Kennedy about Knowing Your Customer. (p.24)

Some very important things you should know:

Please read this carefully

Knowing your customer is not the same as understanding your customer. This ebook is not a simple exercise in vocabulary. It is a workbook that will take you through the customer's experience and mindset to understand the triggers that make him buy.

Bonus Teleseminar

Soon after this book was written, I invited a select group of online marketers to have their assumptions about their own customers challenged by me. I recorded that teleseminar and now make it available to you.

In this revealing One-Hour downloadable MP3, you'll discover how consultants, online marketers, manufacturers, and service professionals all shift their marketing mindset to make more sales.

And you'll hear one marketer's big mistake that totally changed the way he markets his speaking business.

This teleseminar is a $37, but yours free with your download of Prospect XRay.

Join the Workshop

The Prospect XRay was developed in my marketing lab, called the Landing Page Cash Machine Workshop. At any point in time, there are two or three new marketing products under development there.

And they are all available to my Workshop members as part of their monthly membership.

Workshop members get:

• Private Priority Email address so they can ask their most important private marketing questions to me, and get a rapid response direct from me. (No one else replies to these email messages but me.)

• Instant Access to download two new marketing ebooks immediately.

• Free copies of a new marketing guide ebook every month.

• Free invitation to my private Workshop Teleseminars.

• Access to be "on the hotseat" during an upcoming teleseminar. It's like a private consultation, but all your fellow Workshop members listen in and provide feedback.

• Upgraded access to the Landing Page Cash Machine Marketing forums.

• Additional Unadvertised Bonuses

• Discounts on all future products

The Landing Page Cash Machine Workshop is a $47 per month value, but you can have one month of free access for just $2. You can even join, download everything you see, and then quit (if that is your way).

But I really think you'll stay longer so you can continue to have access to this powerful business-building marketing material.

Joining the Workshop is Entirely Optional. You MUST choose the right link to have the Workshop added to your order for only $2.

Get Prospect XRay Now
and Receive 1 Month of the
Landing Page Cash Machine Workshop for just $2.

All together, these bonuses are worth an additional $94, but it's yours for just $2 when you order Prospect XRay.

The Problem, And the Solution, In a Nutshell.

When you don't really understand your customer . . . when you can't put yourself in your prospects shoes, and then translate that effectively onto your web site, then you are missing out on hundreds of sales and thousands of dollars.

You can continue this way, hoping and guessing that the changes you are making will work. But basically, you'll just be hoping and guessing.

So, you can either continue hoping and guessing, or you can learn the techniques it takes to know your customer.

Prospect XRay will teach you how to get to the center, the very core, of what motivates your prospect to make a buying decision.

I always stand here with the singular goal of your success. I've worked hard to make it apparent to you that there is a big change coming in your life by the end of this program.

Please, don't miss this opportunity.

To Your Success!

--Mark Widawer

P.S. One other thing I feel compelled to tell you about.

The result of doing the simple exercises in Prospect XRay can be dramatic, but you have to do them. If you aren't going to take the 15 minutes to honestly answer the questions that the Guide will ask, then please don't order. Your time is better spent elsewhere.

But if you truly want to build your business and increase your sales in a dramatic fashion -- and you are open to having a totally different view of your customer, get Prospect XRay and discover what's inside your prospect, and how you can leverage that to turn him into a customer more easily than ever.

Just choose Prospect XRay with the Workshop or Prospect XRay without the Workshop to reserve your copy.

-MW

Mark Widawer
Landing Page Cash Machine
6520 Platt Ave #567
West Hills, CA 91307
(818) 592-6370
Email: mark(at)landingpagecashmachine.com

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